Ogden head of the house of John Wanamaker in New York made an address before the Merchants’ Association March 16, on “Advertising as a Business Force.” Mr. The executive employed a partial match during a speech: 1898 April, The Bankers Magazine, Volume 56, Number 4, Advertising for Profit, Quote, Bradford Rhodes & Co., New York. In 1898 “The Bankers Magazine” of New York printed a short piece about an executive working at John Wanamaker’s company. Many of them admit, freely but helplessly, that one half of their advertising appropriations are wasted. In 1897 a partial match also occurred within an advertisement published in “Gunton’s Magazine” of New York: 1897 October, Gunton’s Magazine, Of Interest to Every Business Man (Advertisement), Page i, (After ), The Gunton Institute of Social Economics, New York. … don’t forget that half of the money spent in advertising is wasted … Nevertheless, Wannamaker is currently the leading candidate.īelow are additional selected citations in chronological order.Ī partial match occurred in the New York periodical “Printers’ Ink: A Journal for Advertisers” in 1890: 1890 October 1, Printers’ Ink: A Journal for Advertisers, Volume 3, Number 14, Don’ts for Advertisers by Quote, Column 1 and 2, New York. QI has been unable to find a direct citation to a written or spoken instance from Wannamaker hence, this ascription remains uncertain. Wanamaker died in 1922 when he was 84 years old. John Wanamaker once said, “I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.” Boldface added to excerpts by QI: 1919, Winona Echoes: Addresses Delivered at the Winona Bible Conference, Held in Winona Lake, Indiana in August 1919, The Salesmanship of Preaching by Reverend Roy L. Smith spoke about “The Salesmanship of Preaching”, and he ascribed the saying to Wanamaker. Quote Investigator: The earliest match known to QI occurred within a 1919 speech delivered at a bible conference held in Indiana. department story magnate John Wanamaker and to English industrialist William Hesketh Lever (Lord Leverhulme). Half the money I spend on advertising is wasted, and the trouble is I don’t know which half.įifty cents out of every dollar I spent for advertising was wasted, but I could never be sure which fifty cents it was.
A business mogul once humorously commented on this hit-or-miss quality. Smith? David Ogilvy? Anonymous?ĭear Quote Investigator: Readers often ignore advertisements, but sometimes ads decisively influence purchasing decisions. John Wanamaker? William Hesketh Lever? William Hulme Lever? Lord Leverhulme? William Wrigley Jr.? John T.
0 kommentar(er)
